Today Incognito announces its Network Monetization and Analytics Platform which will amalgamate the best of two existing product lines — Incognito Bandwidth Activity Reporter and Active Broadband, acquired in 2016 — into a single platform that includes network data collection, analytics and policy control. The platform will provide network operators with improved subscriber insights, data-driven capacity planning, congestion management and fair use data plans. All of this will be possible from one single platform, allowing network operators to deploy different solutions as their priorities and environment evolve.
The problem with unlimited plans is that network resources are in fact limited. Managing these resources reactively based on Acceptable Use Policies inevitably leads to service providers terminating services for their most active subscribers. Managing service delivery using network policies is a better way of managing network costs. It is also a path to creating a differentiated service portfolio that meets the unique needs of different customer segments.
Broadband Technology Report recently published our Evolving Beyond The Dumb Pipe article spotlighting network service innovation as a sustainable path to competitive differentiation. Check out our latest guide on how network operators can Innovate The Network Service Portfolio.
As broadband markets mature, churn becomes the critical metric for network monetization. Studies have shown that cost and billing are a key churn driver representing 40% of subscriber attrition (source: Nokia 2016 Global Acquisition & Retention Study). Other studies have shown that ½ of these subscribers feel they are not receiving value for money and hope to find it with another operator.
Unlimited mobile data is seeing a resurgence, with all major carriers in the USA offering some form of unlimited services. Looking at these next generation unlimited services reveals innovation lessons that are relevant to fixed broadband providers who are attempting to address exponential growth in bandwidth consumption.
In one of his first acts as the new head of the Federal Communication Commission, Ajit Pai has dropped investigations into zero rating of data traffic by service providers. Citing popularity with consumers, Mr Pai has sent a clear signal that service innovation that adheres to the principles of an Open Internet will be encouraged by the regulatory body.